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Welcome to the LibGuide for Dr. Root's Certificate in Marketing class! This guide will help you to find economic, industry, demographic, and consumer information from various sources to create a marketing plan.
Learning Objectives
As a result of library instruction, you will be able to:
Determine information needed for a marketing plan and where to find it.
Use the "Off-Campus Connect" link to remotely access electronic resources.
Effectively search online databases and other web sources for industry, economic, demographic, and consumer based information.
Locate the full text of an article using "Find It @FAU."
Evaluate information for reliability, authority, accuracy, and relevancy.
