VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.
Florida's tourism industry was responsible for welcoming 122.4 million visitors in 2021, a decrease from the record 131.4 million visitors in 2019 attributable to the COVID-19 pandemic. Based on the latest economic impact study, Florida visitors contributed $96.5 billion to Florida's economy and supported over 1.6 million Florida jobs in 2019. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated.
Map of Florida pointing out various tourist attractions. 1900 (circa). State Archives of Florida, Florida Memory.
Decorative whimsical map of Florida. Include the initial R.T. in the lower right corner, identifying the famous artist and maker Ruth Taylor White.
Map of Florida pointing out various tourist attractions. 1938. State Archives of Florida, Florida Memory.
Accompanying note: "Nickname - Sunshine State, 1960 Population - 4,951,560, Area in Sq. Miles - 58,666, Entered the Union, Mar. 3, 1845".
This road map was painted especially for Life Magazine by Miguel Covarrubias, circa 1946
Pictorial travel map of Florida, circa 1978
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