Marketing Plan : Meaning, Types, Steps and Examples
Marketing plans serve as strategic blueprints for businesses' advertising approaches.
Essential elements include target market identification, optimal communication channels, price points, and evaluating marketing effectiveness.
Types of marketing plans include annual, content, product launches, and social media marketing plans.
The steps of the marketing planning process encompass a marketing audit, market research, target audience understanding, and setting clear objectives.
Benefits of marketing planning include identifying the target market and competitors and defining a unique selling proposition.
