LibGuides: Marketing: Websites

Websites

Harvard Business School: Marketing Key Performance Indicators Being a digital marketer involves rapid decision-making. With constantly evolving online platforms and channels, you must ensure you’re up to date on market trends and consumer behaviors. Analyzing your efforts and prioritizing the right data requires focusing on key performance indicators (KPIs)—quantifiable measures for evaluating whether you meet your marketing objectives. Here’s a breakdown of why identifying KPIs is vital to your digital marketing plan, along with common metrics you can use and how to measure them.
14 Mega-Trends In Marketing Right Now (Forbes 2024) Here are 14 candidates for the biggest trends in marketing today.
51 Marketing Industry Statistics: The Numbers You Should Know. The Statistical Side of Digital Marketing Success Understanding industry numbers provides valuable insights for effective marketing strategies, but the fast-paced business world makes it hard to stay current with the latest marketing trends and stats
The Ultimate List of Marketing Statistics for 2024 The marketing world is dynamic and ever-changing. The latest trends, technologies, and tactics are never stagnant. Keeping an eye on the newest marketing statistics is critical to stay ahead. (Source: https://www.hubspot.com/marketing-statistics)
Digital Marketing 2024 165 key digital marketing statistics in five different categories
International Marketing Definition, Examples, and Strategies
Harvard Business Review Global Marketing
International Marketing International marketing enables global expansion, allowing companies to target customers in new markets, reach a wider audience, increase profits, and create a globally recognizable brand
Global Marketing See 13 Businesses with Brilliant Strategies
Global Marketing (Gelato) Strategies, Benefits, and Examples
The Global Marketer 6 effective international marketing strategies by top brands

Last updated on Mar 4, 2025 12:10 PM