Science Communication

This first and foundational book for this developing field of inquiry addresses basic aspects of how to conduct citizen science projects, including goal-setting, program design, and evaluation, as well as the nuances of creating a robust digital infrastructure and recruiting a large participant base through communications and marketing.

We are all concerned by the environmental threats facing us today. Environmental issues are a major area of concern for policy makers, industrialists and public groups of many different kinds. While science seems central to our understanding of such threats, the statements of scientists are increasingly open to challenge in this area. Meanwhile, citizens may find themselves labelled as ignorant' in environmental matters. In Citizen Science Alan Irwin provides a much needed route through the fraught relationship between science, the public and the environmental threat.

Busch highlights factors that distinguish twenty-first-century citizen scientists from traditional amateur naturalists: a greater sense of urgency, helpful new technologies, and the expanded possibilities of crowdsourcing. The observations here look both to precisely recorded data sheets and to the impressionistic marginalia, scribbled asides, and side roads that often attend such unpredictable outings. While not a primer on the prescribed protocols of citizen science, the book combines vivid natural history, a deep sense of place, and reflection about our changing world. Musing on the expanding potential of citizen science, the author celebrates today's renewed volunteerism and the opportunities it offers for regaining a deep sense of connection to place.