Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Internet Explorer 11 Will No Longer Be Supported as of November 20, 2020. Read More...

MAR 6815: Reference

Advanced Marketing Management

Books

OnDigital Marketing.com (2012), On digital marketing:  A beginner’s textbook for digital marketing

 

https://ondigitalmarketing.com/learn/odm/

 

Dodson, I. (2016). The art of digital marketing:  The definitive guide to creating strategic, targeted, measurable online campaigns, Hoboken, New Jersey:  John Wiley and Sons

ISBN:  978-1-119-26570-2

 

Goebert, B. (2001). Beyond Listening:  Learning the Secret Language of Focus Groups, Hoboken, New Jersey:  John Wiley and Sons.

ISBN:  978-0-471-39562-1

 

Peppers, D., Rogers, M., and Kother, P. (2016). Managing customer experience and relationships:  A strategic framework, Hoboken, New Jersey:  John Wiley and Sons.

ISBN:  978-1-119-23625-2

 

Ingram, A. and Barber, M. (2005). An advertiser’s guide to radio advertising:  Tune into the power of the brand conversation medium, Hoboken, New Jersey: John Wiley and Sons.

ISBN:  978-0-470—01292-5

 

Deiss, R. and Heneberry, R. (2017). Digital marketing for dummies, Hoboken, New Jersey:  John Wiley and Sons.

ISBN:  978-1-119-235590-0

 

Devitre, D. (2015). Screen to Screen Selling, 2nd edition, New York:  McGraw Hill.

ISBN:  9780071847889

 

Atchinson, S. and Burby J. (2015). Does It Work?:  10 principles for developing true value in digital marketing, New York:  McGraw Hill

ISBN:  9780071847685

 

Kerpen, D., Kerpen K. Rosenbluth M., and Riedinger M. (2015). Likeable social media, 2nd edition, New York: McGraw hill.

ISBN:  97800171836326

 

Walter E. and Gioglio J. (2014). The power of visual storytelling, New York:  McGraw Hill.

ISBN:  9780071823937

 

 

Didner, P. (2014). Global content marketing, New York:  McGraw Hill.

ISBN:  0780071840972

 

Miles J. G. (2013). YouTube marketing power, New York: McGraw Hill.

ISBN:  9780071830546

 

Sponder, M. (2013). Social media analytics, New York:  McGraw Hill.

ISBN:  9780071824491

 

Miles J. G. (2013). Instagram power, New York:  McGraw Hill.

ISBN:  9780071827003

 

Pullizzi, J. (2013).  Epic content marketing, New York:  McGraw Hill.

ISBN:  9780071819893

 

Schafer M. and Smith S. (2013).  Born to blog, Ney York:  McGraw Hill.

ISBN:  9780071811163

 

Bivins, T. H. (2013), Public relations writing, New York:  McGraw Hill.

ISBN:  9780073526232

 

Neumeier, M. (2016), Brand flip, Boston:  Pearson.

ISBN:  13:9780134172811

 

Mathewson, J. and Moran M. (2016), Outside-in marketing, Boston:  Pearson.

ISBN:   13:9780133375565

 

Ganis M. and Kahirkar, A. (2016), Social media analytics, Boston:   Pearson.

ISBN :  13-9780133892949