The World Wide Web can be useful for providing some types of information but often research using databases will provide better sources of information. Some sources in databases include trade journals, industry news sources, general business magazines, newspapers, and scholarly journals.
Scholarly journals have articles written by researchers who are considered experts in a field. These journals are also known as "peer-reviewed," "refereed" or "academic" journals. Journal of the Academy of Marketing Science is a scholarly journal. Popular magazines have articles written by writers or journalists. Time or Newsweek are examples of popular journals.
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