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Global Strategy and Policy Resource Guide: Find Articles

Library resources for completing assignments for MAN 4720

Why would I use a database?

The World Wide Web can be useful for providing some types of information but often research using databases will provide better sources of information. Some sources in databases include trade journals, industry news sources, general business magazines, newspapers, and scholarly journals.

Scholarly Journals vs. Popular Journals

Scholarly journals have articles written by researchers who are considered experts in a field. These journals are also known as "peer-reviewed," "refereed" or "academic" journals.  Journal of the Academy of Marketing Science is a scholarly journal. Popular magazines have articles written by writers or journalists. Time or Newsweek are examples of popular journals.

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Databases

Off Campus Connect

Your Owl Card enables you to check out books and to access materials online through Off Campus Connect (EZ Proxy). Make sure to activate your Owl Card at the Service Desk.  

 

Locating Full-Text Articles

Select Find it @ FAU if the article you are looking for does not appear as full text in the database.