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Executive MBA: Certificate in Marketing: Welcome

Resource guide for Dr. Root's class.

Wimberly Library Hours Boca Raton Campus

 

S.E. Wimberly Library
 

Regular Semester Hours (Boca Raton):
See the library schedule for hours during exams, breaks, and holidays.

  • Mon. - Thu.:  7:40 a.m - 2:00 a.m.
  • Fri.:  7:40 a.m. - 6:00 p.m.
  • Sat.:  10:30 a.m. - 6:00 p.m.
  • Sun.:  12:00 p.m. - 2:00 a.m.

Partner Campus Library Hours:​

  WELCOME!

Welcome to the LibGuide for Dr. Root's Certificate in Marketing class!  This guide will help you to find economic, industry, demographic, and consumer information from various sources to create a marketing plan.

Learning Objectives

As a result of library instruction, you will be able to:

  • Determine information needed for a marketing plan and where to find it.
  • Use the "Off-Campus Connect" link to remotely access electronic resources.
  • Effectively search online databases and other web sources for industry, economic, demographic, and consumer based information. 
  • Locate the full text of an article using "Find It @FAU."
  • Evaluate information for reliability, authority, accuracy, and relevancy.

Subject Librarian

Darlene Parrish's picture
Darlene Parrish
Contact:
Contact Info:

Darlene Ann Parrish. Ph.D.
University Librarian
S.E. Wimberly Library, LY 248
561-297-0607