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MAR 6815: Reference

Advanced Marketing Management

Books

OnDigital Marketing.com (2012), On digital marketing:  A beginner’s textbook for digital marketing

 

https://ondigitalmarketing.com/learn/odm/

 

Dodson, I. (2016). The art of digital marketing:  The definitive guide to creating strategic, targeted, measurable online campaigns, Hoboken, New Jersey:  John Wiley and Sons

ISBN:  978-1-119-26570-2

 

Goebert, B. (2001). Beyond Listening:  Learning the Secret Language of Focus Groups, Hoboken, New Jersey:  John Wiley and Sons.

ISBN:  978-0-471-39562-1

 

Peppers, D., Rogers, M., and Kother, P. (2016). Managing customer experience and relationships:  A strategic framework, Hoboken, New Jersey:  John Wiley and Sons.

ISBN:  978-1-119-23625-2

 

Ingram, A. and Barber, M. (2005). An advertiser’s guide to radio advertising:  Tune into the power of the brand conversation medium, Hoboken, New Jersey: John Wiley and Sons.

ISBN:  978-0-470—01292-5

 

Deiss, R. and Heneberry, R. (2017). Digital marketing for dummies, Hoboken, New Jersey:  John Wiley and Sons.

ISBN:  978-1-119-235590-0

 

Devitre, D. (2015). Screen to Screen Selling, 2nd edition, New York:  McGraw Hill.

ISBN:  9780071847889

 

Atchinson, S. and Burby J. (2015). Does It Work?:  10 principles for developing true value in digital marketing, New York:  McGraw Hill

ISBN:  9780071847685

 

Kerpen, D., Kerpen K. Rosenbluth M., and Riedinger M. (2015). Likeable social media, 2nd edition, New York: McGraw hill.

ISBN:  97800171836326

 

Walter E. and Gioglio J. (2014). The power of visual storytelling, New York:  McGraw Hill.

ISBN:  9780071823937

 

 

Didner, P. (2014). Global content marketing, New York:  McGraw Hill.

ISBN:  0780071840972

 

Miles J. G. (2013). YouTube marketing power, New York: McGraw Hill.

ISBN:  9780071830546

 

Sponder, M. (2013). Social media analytics, New York:  McGraw Hill.

ISBN:  9780071824491

 

Miles J. G. (2013). Instagram power, New York:  McGraw Hill.

ISBN:  9780071827003

 

Pullizzi, J. (2013).  Epic content marketing, New York:  McGraw Hill.

ISBN:  9780071819893

 

Schafer M. and Smith S. (2013).  Born to blog, Ney York:  McGraw Hill.

ISBN:  9780071811163

 

Bivins, T. H. (2013), Public relations writing, New York:  McGraw Hill.

ISBN:  9780073526232

 

Neumeier, M. (2016), Brand flip, Boston:  Pearson.

ISBN:  13:9780134172811

 

Mathewson, J. and Moran M. (2016), Outside-in marketing, Boston:  Pearson.

ISBN:   13:9780133375565

 

Ganis M. and Kahirkar, A. (2016), Social media analytics, Boston:   Pearson.

ISBN :  13-9780133892949