This is a good source of information for finding articles on marketing and related topics. Articles on companies and industries and their marketing issues and strategies can also be found. This database contains some full text articles. Searches can be limited to just “scholarly journals.”
This database is also recommended for finding articles (some with the full text) about marketing and related topics. Additionally, information can also be found on companies, industries and the global environment in which they operate.
This useful resource contains current full text articles on marketing, advertising and related issues with a global emphasis. In addition to the “Business” component, there is a "Legal" component, which gives access to articles on legal and regulatory issues, and statutory laws and court cases.
Locating Full-Text Articles
If the article you are looking for does not appear as full text in the database, click on the "Find it @ FAU" button. This is a short cut, which will search to see if a full text version exists in either electronic or print format.